11 HOME FEATURES BUYERS WILL PAY EXTRA FOR

1. Central air conditioning

> Percentage of home buyers willing to pay more: 69%

> Amount willing to pay extra: $2,520

Nearly seven in 10 homeowners said they would be willing to pay more on central air conditioning — the same as new kitchen appliances and more
than any other feature. Central air conditioning was considered “very important” by more than 60% of people in all age groups. Although people were willing to shell out approximately $2,500 for the feature, that is far less than what it would actually cost to install central air
conditioning. “There is a difference in people’s preference and what they are willing to pay for,”.

“They may want the steak but are on
a macaroni budget.” 

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